It’s official. Pokémon Go is taking the world by storm.
The long dreamed-of Pokémon augmented reality game—whose roots may have been in a Google April Fool’s prank from 2014—landed on Android and iOS on July 6. Less than a week later, it’s become a worldwide phenomenon despite the fact that it’s officially available only in Australia, New Zealand, and the United States.
Pokémon Go is an augmented reality game created by Nintendo in partnership with Niantic—the former Google property behind the augmented reality game Ingress. Basically, you take your phone, walk all over your neighborhood, and collect Pokémon that you find there in augmented reality. (It might be wise to take a few extra cell phone chargers too.)
A perfect storm of pokestops at Southbank has caused a massive crowd of players. Norms totally baffled. pic.twitter.com/cHbjJekdAS— James Croft (@jamescroft) July 10, 2016
Mobile and web insights company SimilarWeb recently published a few fascinating statistics about how the world is receiving Pokémon Go. Here’s how Nintendo’s first major mobile game is dominating smartphone users around the globe.
1. Already bigger than Tinder
Pokémon Go came out on July 6, and by July 7 it was on more Android phones in the United States than dating app Tinder, according to SimilarWeb. A day later, on July 8, a whopping 5.16 percent of all Android devices in the U.S. were rocking Pokémon Go.
2. Pokémon Go is eating your brain
A staggering 60 percent of Android users in the U.S. are playing the game every single day, SimilarWeb says. That is amazing, and the game is apparently matching Twitter in terms of daily user numbers.
3. Nearly an hour a day
As of July 8, Pokémon Go players on Android were playing an average of 43 minutes and 23 seconds per day, according to SimilarWeb. That’s almost the average amount of time people spend on Facebook every day.
As with any average, that means some people are playing the game for hours, while others are only touching it for a few minutes. Put those users together, however, and you get a huge average use—more time than Instagram, Messenger, Snapchat, and WhatsApp.
On the one hand, it may not be surprising that a game takes up so much time—especially a new game, and one that encourages you to leave it open while you wander the world. It will be interesting to see where Pokémon Go is a month from now.
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