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Google to big ISPs: Fiber is good for you

Mark Sullivan | Nov. 4, 2013
Even if the local ISPs spoil Google's fiber-fast Internet business, Google still wins.

Maybe competition is good
Austin and Kansas City residents are the lucky few who get to see relief from the effects of our woefully under-competitive broadband market in the United States.  Only after the threat of Google Fiber arrived did broadband service in those cities improve—quickly and radically.

While federal regulators have—for years—helped cable and telephone companies wipe away competition in the broadband market, city regulators in Austin decided that some real competition might be a good thing.

For now, the rest of us will be stuck with painfully expensive monthly bills and service that's often unreliable, and often doesn't deliver the speeds promised. Hopefully, Google's fiber gambit will have the same effect in other markets as it's having in Kansas City and Austin.

Maybe, if we're lucky, entrenched Internet providers will start offering fast and affordable fiber services in cities before Google announces an invasion, in an attempt to preempt it. Either way, when we all get Internet service 50 times faster than we have today, Google wins.


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