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Google publishes shopping stats to help you avoid the Black Friday rush

Derek Walter | Nov. 25, 2015
The tech giant's number-crunching prowess can help you decide when to hit the coffee shop instead of the next big box retailer.

google holiday shopping
Credit: Think with Google

Surviving holiday shopping, especially Black Friday, takes strategic planning.

Google is here to help.The company published a batch of data Tuesday that details when you may want to rush to the stores or head for a coffee break in order to get a breather.

The report says that the peak shopping times on Black Friday aren’t during the morning rush, but actually between 2 and 4 p.m. 

google traffic times 
Google’s data projects when you may want to consider going elsewhere during the Black Friday rush. Credit: Think with Google

The data analyzes five types of retail outlets: electronics stores, cellphone stores, discount outlets, department stores, and shopping malls.

While electronics and mobile phone stores see their biggest traffic on Black Friday, the peak days for other retailers are closer to Christmas. The last Saturday before Christmas and Christmas Eve are the busiest days, so you may want to take that into account when planning your own holiday shopping.

Why this matters: The Think with Google project has a lot of useful information, typically geared towards retailers and other businesses. But often those observations can spill over to help consumers. Trends and other insights about the world of commerce can help you make more informed purchasing decisions. Or in this case, spend less time fighting crowds.


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