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Future in Motion: Getty Images and Video

F.Y. Teng | Aug. 7, 2013
The global brand in still images is evolving into a leading digital media house.

Please elaborate on your plans moving forward.
Since 2011, Getty Images has more than doubled its office network and staff within Asia Pacific. We currently have offices in Singapore, Hong Kong, Kuala Lumpur, Bangkok, Mumbai, New Delhi, Tokyo, Sydney, Auckland and, soon, Taipei. This shows our commitment to a region that is clearly an exciting place to be as it becomes a growth engine of the world into the future.

An important part of our growth will be Connect by Getty Images, an innovative content distribution service that allows customers and business partners to integrate Getty Images' core functionality, robust content–both imagery and video–and metadata directly within their publishing tools, products and services through use of the company's API. Utilising Connect, businesses can enhance and expand their offerings to further serve their customers' needs, more efficiently manage workflows and costs, and generate revenue through constantly refreshed content. It is an exciting product, opening up new ways of delivering content and doing business.

While video is a big focus, this will not see us lose momentum on the image side of our business—both the creative and editorial image business is continuing to grow. The rise of digital and the huge uptake of social media within Asia impacts demand for visual content, both still and moving, and we upload 40,000 new images daily and over 4,000 new video clips each month. With over 1.8 million downloadable videos across gettyimages.com and iStockphoto, we offer quality video to fit every budget and represent the largest collection of model/property-released video in the world. We have video from as long ago as the 1890's to present, offering archival, contemporary editorial and creative footage across a diverse range of subjects such as news, personalities, wildlife, locations, culture, politics, landscapes and lifestyles.

What is clear is that, with advertisers and media continually seeking innovative ways to engage with consumers and audiences and video consumption growing at such a rapid pace, the future of video is something which should be top of mind for brands and publishers—in the way it's captured, curated and distributed.

 

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