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FTC complains retail tracking firm didn't notify customers

Grant Gross | April 24, 2015
A company that tracked retail store customers through their smartphones without notifying them and without giving them a chance to turn off the tracking has settled a U.S. Federal Trade Commission complaint that it didn't live up to its privacy promises.

In the settlement with the FTC, Nomi is prohibited from misrepresenting consumers' options for controlling whether information is collected, use or shared about them and their devices. Nomi is also prohibited from misrepresenting how it notifies consumers about its information-gathering practices.

 

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