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From pop up stores to smart chillers: How Frucor builds an innovation pipeline

Divina Paredes | June 30, 2016
Object lessons from Frucor on engaging the whole enterprise in the shift to become a digital business.

He thought about applying IoT concepts with chillers with sensors. The concept could have been the chillers send data about the consumer behaviour and preferences of the buyers of the drinks, to the point of informing the back office the chillers were running out stock for example or not being stacked in the most preferred way'

''At the moment you could perhaps do that mathematically, but if you want to be 'just in time', you want to make sure the fridge out there is always stocked up.

''The customer can call you or you already know the demand and the sales staff in the area can deliver the stock. If you do not do so and your competitor is there, suddenly you may not be as favourable as them.

''If you had an effective online mechanism, you can also ping the customer a request to say the stocks you need are on special. They may not know this is on special and are able to get it for half price."

Pop up store

Another project had Frucor setting up a pop store in Auckland's central business district.

"Frucor were brewing ideas with the business team on how they can get insights on our consumers and try a few things out."

One of these was to set up a fresh juice bar (pressed) where consumers can order through Facebook or an App They found a space near Shortland Street. The solutions for this was ready in a matter of weeks and was an effective collaboration with the technology team and his business partners, he says.

If the customer is within CBD, they could order a custom cold pressed juice from their office. The app would alert Urban Sherpa, one of their external partners in the project that the order is ready for pickup at the store and they deliver it to the customer.

For him, it was not about the juice bar as a big revenue item it was more about engaging with consumers, understanding them directly and trailing how a fast and effective IT collaboration with business teams could work, he says.

"We sell to supermarkets, to dairies," he says. "We want to know what consumers want, if they like a particular type of juice, should we put it in a bottle? Can consumers customise the juice from the app and order that?"

Apart from understanding the consumer preferences, they also gained an insight on the type of technology and process needed to support these types of opportunities.

"I don't think we can yet see the full potential of digital and there are more surprises to come" he concludes.

"The big transformation in the digital space is invigourating. If you take advantage of it, you are setting yourself up for the future."

Source: CIO New Zealand


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