A convergence of factors have led to the rise this year of apps like Meerkat, YouNow, and Periscope, which announced last week that it has 10 million users who watch more than 40 years of live video per day.
Smartphone cameras are better than ever. The iPhone 6 and 6 Plus can shoot 1080p HD video at 60 frames per second with automatic stabilization that keeps your hand’s shakiness from ruining your footage. High-speed mobile broadband is becoming more widespread—in North America, LTE has 44 percent market share as of the first quarter of this year, according to a June report from telecom industry trade group 4G Americas. That percentage is slowly growing in other parts of the world. By 2019, Cisco predicts video will account for 80 percent of all Internet traffic.
People are now accustomed to live video, Ustream founder and CEO Brad Hunstable told Macworld. Video is more emotional than text, he said. Whether it’s Snapchat, Facebook, Vine, or YouTube, people are drawn to video, live video in particular, because you “don’t know what’s going to happen next, and it has this collective consciousness of everyone experiencing something at the same time.”
Meerkat, Periscope, and YouNow all allow viewers to interact with people on camera through a running chat function, and each platform has built up a dedicated community. Oleander answers questions from viewers when she broadcasts, or if she’s in the midst of a painting session and not paying attention to the chatter, her fans will answer questions about her work from newcomers. That community is part of the reason why the Huffington Post, which already has a popular live-streaming section on its own website, hosts an hour-long weekly live show on YouNow.
The dangers of live-streaming
Periscope exploded onto the scene with a literal explosion—someone used the app the day it launched to live-stream the aftermath of a building collapse and fire in Manhattan’s East Village. People who aren’t journalists can now broadcast from the scene of a major event to anyone from anywhere. It’s a game-changing development, but not without its downsides.
Live-streaming apps, like YouTube and Twitter before them, are still fighting to be taken seriously. Twitter was often the butt of jokes about its early users’ 140-character lunch descriptions, but is now considered a breaking news publishing platform. There are issues to resolve, like when users manage to live-stream copyrighted work to help others avoid paying for it. The potential for abuse exists, as evidenced in 2008 when a Justin.tv user’s viewers encouraged his on-camera suicide.
Live-streaming “performers” have also been met with the same sponsorship opportunities that have flooded Instagram and Vine with #ad posts. Oleander hasn’t accepted a sponsorship offer yet, though she says she’s gotten a few. She says some ’scopers buy hearts now to make themselves seem more popular than they are, just like people buy Twitter followers in an effort to be seen as influencers.
“There are people who charge for Periscope classes,” Oleander said, laughing at how people think to capitalize on social media trends. “Come to my channel and I’ll give you tips for free.”
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