The Office 365 element is arguably the most compelling aspect of Lync 2013. There are other video conferencing solutions, like Cisco Webex or Citrix GoToMeeting, but they can be costly and only provide the video conferencing piece. Office 365 makes sense for most business customers, and the addition of Lync, Exchange, and SharePoint for only $50 per user per year more make it an even greater value.
Microsoft has also made some substantial improvements in the look and feel of Lync 2013--making it easier to facilitate Lync Meetings, and presenting a cleaner, more intuitive interface for users. For some businesses, Skype alone may be enough, but businesses that want more robust, comprehensive communication tools should take a look at what Lync 2013 has to offer.
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