Gold said that Bezos' primary objective with buying the Post, ahead of his digital intentions, is to "become more politically influential. [His] influence in Washington will naturally rise as a result of owning such a prestigious newspaper. Could this mean a run for office? Possibly. You have to wonder what's next for him and political office could be next."
Writer David Remnick in The New Yorker pondered Bezos' politics, calling them, "something of a puzzle" and noting Bezos has contributed to local candidates in his state of Washington and given prominently to the cause of gay marriage. Amazon also has defended selling controversial books like Mein Kampf and hasn't been willing to censor reader comments, Remnick noted.
5. Bezos is defining a new role for himself among a pantheon of tech visionaries.
Ken Doctor, an analyst of news economics, wrote in a Nieman Journalism Lab blog that Bezos is buying the Post partly out of a financial bet that it's best to buy the paper at the bottom of the market, and partly out of a sense of civic values favoring a free press.
But Bezos is also acting partly out of a strong sense of ego, Doctor said. "To place a bet in the tens of millions on a property in a distressed industry, believing you can turn around what most others failed to turn around, you better have high self-esteem," he said.
But it's also about Bezos, at age 49, finding his place in history, Gottheil added. "With the passing of Steve Jobs, the retirement of Microsoft's Bill Gates and Larry Page just emerging at Google, Jeff Bezos is the last man standing of the genius tech CEOs," Gottheil said. "Bezos plays chess, no doubt about it."
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