The company's business model called 'Dwell time', is about how long vehicle traffic can monitor traffic and determine the value of cars has by digital signage, based on the amount of time the vehicle spends on the signage they can determine the rate of advertisement. This is because they know their type of audience and they have gone a step further to get demographics of the type of cars in a particular road which helps them determine what type of digital signage they put on the road.
All these data; information coming together, all the services employed leads to what is referred to as the digital cycle of computing, where mobile devices, sensors, endpoints are now driving data use in organizations. IT is delivering all these to the enterprises in form of software services, which then drives the demands of all devices to consume that which in return serves business analytics for insights.
"The question to organizations today, is if they are ready for such disruption? Only 15 percent of enterprise IT has taken advantage of this capability", says Fisher. "Out of these 15 percent, 20 percent are competitive since they have taken advantage of flexible architecture, for example transforming their data center as a unit of computing logic and evolving them further to a software infrastructure".
This is really about dis-integrating computing to its common elements, compute, storage enabler, virtualizing these environments so that to have flexible, able, deployable, faster visioning capabilities to increase more demands for faster computing and reduce bottlenecks in the networks.
Fisher says companies like Oracle Exa-platforms have highly optimized applications and a common open standardized Xeon platform.
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