So what might this mean?
Kerravala suspects Facebook might add tools and features to build communities and set up rallies and fundraisers.
Facebook itself might set up rallies to do things like feed the homeless or organize contests to come up with plans to bring clean water to poor areas.
"Zuckerberg has had enormous success based on what I called simple social engineering," said Gottheil. "He likes changing things, and he thinks he can make things better.... Zuckerberg has a big lever with which he may be able to change things, so he's going to try it."
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