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Eu Yan Sang busts phony goods with RFID

Sheila Lam (Computerworld HK) | Sept. 23, 2013
To fight the counterfeit market, Eu Yan Sang will use a RFID-supported system to help consumers identify counterfeit TCM products

"Customers can authenticate product integrity or simply seek more information about their purchase through the kiosk," he said. "Hong Kong can leverage RFID technology to assure consumer confidence towards our products' integrity."

Wong agreed that PA kiosks have potential, but with limited retail space, she suggested the kiosk (current size: 50x50x160cm) should be reduced in size.

She added that educating the market on the value of PA kiosks is important. Wong said that the devices should be operated or promoted by a government statutory or industry body similar to the Tourism Boards' Quality Tourism Services or the Federation of Hong Kong Industries' Q-Mark Product Certification.

"Customers should be confident that information from the kiosk is meaningful and accurate," said Wong. "Customer education and recognition is critical for the success of this system."

 

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