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EU prepares to end geoblocking in online sales of goods and services

Peter Sayer | May 26, 2016
Websites will have to offer the same goods and services to customers wherever they live in the EU.

Some hope that market forces will be just as effective as regulation when it comes to breaking down national barriers to delivery: Amazon.com is hoping to recruit more small businesses to its fulfillment platform by handling many of the cross-border logistical platforms for them.

The Commission's proposed regulation is far from becoming law. It still needs the support of member states' governments, meeting as the Council of the EU, and of the European Parliament. That could happen by some time next year, although the Commission suggests some provisions not take effect until July 2018, to give businesses time to prepare for the changes.

 

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