Taiwan's Chunghwa Telecom is gearing up for a major infrastructure upgrade that will see its 900,000 subscribers get multi-screen and interactive multimedia services.
Ericsson has been tasked to facilitate the transition from Chunghwa Telecom's existing IPTV platform to a new infrastructure. The shift will enable the telco provider to give its customers quality digital content using a wide range of devices, including TVs, smartphones, computers, and tablets.
Chunghwa Telecom said the upgrade was its response to consumer demand, particularly for IPTV services.
Digital TV Research predicted last July that the IPTV market will grow to 155 million by end-2016 from 35 million in end-2010. More than 70 percent of the 120 million new subscribers are expected to come from the Asia Pacific region.
Ericsson said its end-to-end solution will help Chunghwa gain new revenue sources from this market demand through advanced TV services.
Ericsson will be the prime integrator of the end-to-end solution, which covers everything from digital rights management to video servers, content management solutions, and installation of set-top boxes. The deal also includes Ericsson Multiscreen TV and the Ericsson Media Connect (IPTV Remote) service.
"By working in close partnership with operators such as Chunghwa, we are able to give consumers more flexibility, mobility and freedom through access to media content on any screen, anywhere," said Mats H. Olsson, president, Ericsson China & Northeast Asia." By offering this enhanced viewing experience, Chunghwa will be able to maintain its leading position in the IPTV arena."
Chunghwa is working with Ericsson to have the services available to consumers by the end of 2011.
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