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Environmental sustainability key, but price more important

Catherine White | May 4, 2011
Sustainability has a definite level of importance in the 3PL industry but pricing premiums are not readily accepted yet

Overall, in today's still recovering economic climate, the majority of 3PLs are touting the line that environmental sustainability is key in marketing, customer relationships and partner development -- but too soon to always prevail over price and the bottom line.

What do you think -- will customer demand push environmental sustainability to the forefront for 3PL services or will government regulations be the motivator? We're thinking green here at IDC with Earth Day on the horizon and I'm interested to hear what you have to say.

 

 

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