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ECS to distribute DJI Phantom drones and cameras in Malaysia

AvantiKumar | April 26, 2016
Target sectors include recreational hobbyists and commercial sectors such as construction, property development, agriculture and cinematography markets.

DJi Phantom drone - ECS

Photo - (From left): Kevin On, Associate Director of Communication, DJI; Foo Sen Chin, Executive Chairman of ECS ICT Berhad; and Soong Jan Hsung CEO of ECS ICT Berhad


Malaysia's ECS ICT has been appointed by DJI as the first ICT distributor to offer Phantom drones and Osmo stabilised handheld 4K cameras in Malaysia.

ECS' chief executive officer Soong Jan Hsung said that the target market for these drones will create new opportunities for businesses in construction, property development, surveying and mapping, agriculture, security and cinematography industries.

Also, the Osmo may provide opportunities for videographers, journalists, sports enthusiasts and content creators, said Soong, adding that ECS' wholly-owned subsidiary ECS Astar will distribute DJI's Phantom range of drones, unmanned aerial vehicle, (namely the Phantom 3 and Phantom 4) and the Osmo (a stabilised handheld 4K camera) across its distribution network of more than 30 touch points across Malaysia including the IT, lifestyle, Consumer Electronic Chain Stores and e-commerce channels.

He said unmanned aerial vehicle (UAV) technology manufacturer DJI currently has 70 percent market share globally, according to a report published by Oppenheimer in February 2016.  Phantom 4 is a consumer drone to date with first-in-market intelligent flight features such as Obstacle Avoidance, ActiveTrack and TapFly.

"This distribution agreement grants ECS a firm first-mover advantage into the 'Internet of Things' (IoT) market, where superior technology and lifestyles now integrate seamlessly," said Soong.

"We view these devices as part of a larger ecosystem in the future, where drones will be used for wider applications and to an expanded user base, potentially encompassing the media, agriculture, inspection and monitoring, mapping and public safety sectors," he said.

"The possibilities are virtually limitless," added Soong. "Drones are rapidly moving from a lifestyle hobby to a formidable commercial opportunity to improve work efficiency and monitoring capabilities, and even enhance media in ways that were previously unimaginable. We are spearheading this evolution, and will continue to collaborate with world leading principals to venture deeper into IoT going forward."

ECS also issued a release, which cited a March 2016 report by Goldman Sachs estimating global spending on drones by the commercial sector would reach US$21 billion over the next five years. Of this, about US$11 billion would be generated by the construction industry while agriculture market was expected to make up about US$6 billion of drone spending.

ECS distributes a range of ICT products comprising notebooks, personal computers, smartphones, smartwatches, tablets, printers, software, network and communication infrastructure, servers, and enterprise software from more than 30 leading principals. With a nationwide channel network of more than 5,500 resellers comprising retailers, system integrators and corporate dealers.


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