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e-horizon delivers mobile app to Asian providers

Veronica C. Silva | April 16, 2013
Operators can offer Internet-like services to end-users without clogging data network.

Mobile phone solutions provider e-horizon said it has delivered its new mobile app to mobile operators in Asia to allow them to develop new revenue streams without clogging their data networks.

Singapore's e-horizon recently introduced its Junyverse mobile app to the Asian market. e-horizon refers to Junyverse as a mobile soft device that allows mobile operators to offer new types of services to boost corporate revenues.

e-horizon said delivering VoIP and messaging services through a mobile soft device is possible even with the end-user not connected to the Internet. With this capability, mobile operators can save up on precious network infrastructure while running the service because the mobile soft device can run the service even without using the mobile data network. On the reverse, services that are dependent on the Internet load the operator's data networks with no guarantees of revenues.

With the mobile soft device, e-horizon said end-users are given an additional mobile phone number connected to their existing devices. With this, end-users can avail of other services, such as the ability to control and maximise their phone bills.

In introducing Junyvers, e-horizon takes aim at the WhatsApp and Viber applications, which are capable of delivering multimedia instant messaging using smartphones.

"Some operators initially tried to block services like Skype, Viber and WhatsApp, but with our Junyverse mobile soft device we provide mobile operators with a solution that turns the OTT (over the top) market trend from threat to an opportunity," said Anders Berglund, CEO, e-horizon Pte Ltd.   

The Junyverse capabilities can help mobile operators come up with new ways to distribute mobile services and acquire new subscribers, e-horizon said. For example, the new services are available through app stores and not through traditional SIM card sellers. This distribution methodology increases market access and eliminates distribution cost. e-horizon added that virtual SIM cards is a significant development in the mobile industry.

Malaysia's XOX Sdn Bhd officially launched the Junyverse services last week under the local brand name "Voopee-XOX". The mobile services are provided through the Celcom network. Malaysia has over 30 million mobile subscribers, all of which now are potential Voopee-XOX virtual SIM subscribers on top of their existing SIM card subscriptions. 


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