DreamWorks CEO Jeffrey Katzenberg believes that within a decade movie viewers will pay to download films and TV shows "by the inch you watch."
Katzenberg, who founded DreamWorks with Steven Spielberg, was referring to the size of a screen on which a user views a movie. The smaller the screen, the cheaper the cost.
He also said a first-release movies will have just three weekends in theaters before they become available by downloading, according to a report in Variety Magazine.
"A movie will come out and you will have 17 days, that's exactly three weekends, which is 95% of the revenue for 98% of movies. On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size. A movie screen will be $15. A 75-in. TV will be $4. A smartphone will be $1.99. That enterprise that will exist throughout the world, when that happens — and it will happen — it will reinvent the enterprise of movies," Katzenberg said.
Katzenberg made the comments at the Milken Global Conference's Entrepreneurial Leadership in the Corporate World panel in Beverly Hills.
The CEO of movie distributor Liberty Media Corp. agreed with Katzenberg. "Few networks are impacted (by technology) more than the media business," Liberty's CEO Greg Maffei said.
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