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Digital Track implements wireless solution for Hetero Drugs

Aritra Sarkhel | May 23, 2013
As the vice president of sales of Digital Track Solutions, Venkat wanted to close a deal to implement a wireless solution for an existing client. The challenge was that a competitor—126,500,000,000 times the size of Digital Track Solutions—wanted it too.

Bakre says the other system integrators did not even have spare devices to showcase a new concept like this. At the end of one month, Digital Track was the only SI that was able to present a POC. "The SI was very flexible and met our deadlines," says Bakre. "Most of the other bigger SIs didn't even have a POC to show us. There was no point in going ahead with them," says Bakre, who had decided to go with Digital Track with the remaining 11 branches.

Bakre's decision also made sense financially. In terms of cost, Hetero would end up paying Rs 1.5 lakh as a one time investment to link two locations and 15 percent on the AMC subscription from the subsequent year onwards, compared to Rs 2 lakh a year with the BSNL line. That's the thing about being small; it allows you to be faster, cheaper, and more agile.


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