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Digital technologies create revenue opportunities

Anuradha Shukla | March 3, 2015
Have potential for business transformation, says Accenture survey.

48 percent of senior decision makers in large enterprises believe digital technologies create new revenue opportunities, according to a new survey commissioned by Accenture.

The study of about 2,000 senior decision makers in large enterprises indicates that large enterprises have clear expectations of digital technologies.

46 percent believe they enable faster time to market for product / services and the same percentage said they lead to increased customer engagement.

45 percent of the respondents said these digital technologies enable rapid responses to customer demands.

The same percentage (45) enables penetration of new markets.

"The benefits of digital technology are not just being talked about anymore, but are being put into action as organisations are reshaping themselves to take advantage," said Jim Bailey, global managing director, Accenture Mobility.

Clear expectations

90 percent of respondents in 15 countries said they had clear expectations of digital technologies.

Seven out of 10 respondents agreed that digital technologies have greater potential for transformation when implemented together, rather than in isolation or one at a time.

80 percent of respondents said that their enterprise had one holistic strategy for becoming a digital business.

81 percent have separate teams owning different parts of digital strategy within each function, rather than across the enterprise.

65 percent ranked mobility as the most adopted digital technology. 51 percent cited security concerns as one of the most important challenges in digital technology implementations.

"Enterprises must not only focus on implementing the new technologies, but on keeping ones already in place fit for purpose," added Bailey. "To overcome the challenges of security, enterprises need to view digital technologies holistically, treating them as an extension of wider enterprise security on an ongoing basis."



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