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Dell unveils Chengdu operations site

Anuradha Shukla | June 7, 2013
Opening of the site will attract global suppliers to the area.

Dell has announced the opening of its Chengdu operations site that is expected to attract worldwide suppliers to this area.

Opening of this operations site will also help local suppliers to expand their services internationally.

Dell has had a successful run in China during the past 15 years and this new site is set to be very valuable and productive for both China's domestic market and markets in Europe and the U.S.

Dell's Chengdu operations site is located in the West District of the Chengdu High-Tech Zone and is expected to reach the capacity of seven million units in a year.

Located in sprawling 30,000 sq m, this site will hire several thousand team members who will use Dell's global resources to produce desktops.

"The Dell Chengdu Operations Site is a milestone in Dell's 'Go West' strategy and underscores our deep commitment to the China market," said AmitMidha, president of Dell APJ. "We remain committed to our customers here by providing them with the highest-quality products, solutions and services."

Importance of China to Dell's strategy
Dell is committed to have a long run in China and realises the nation's importance in its overall global strategy. The company's new site at Chengdu has fully deployed Dell's new IT solutions within the factory and is expected to encourage more manufacturers to set up industries in the region.

Proliferation of more industries looks feasible as, according to Dell, the annual output in manufacturing of laptops, tablets PC's and desktops in Chengdu exceeded 100 billion yuan in value at the end of 2012.

Going green is what Dell believes in and it sources more than half of its packaging from sustainable materials. Its Chengdu site will use sustainable materials like bamboo as the cushioning for Dell's products and in near future, the company intends to use wheat straw in many of its cardboard boxes for notebooks originating in China.

"Our commitment to China has never been stronger, and this ongoing investment further demonstrates the importance of China to Dell's strategy and future," said Michael Dell, chairman and CEO. "We look forward to continuing to work closely with the government and private sector to help achieve China's goals for productivity, efficiency and sustainable growth."


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