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Datacraft upgrades network for automobile retailer in China

Anuradha Shukla | April 28, 2011
Awarded contract from Lei Shing Hong.

SHENZHEN, CHINA, 28 APRIL 2011 - Datacraft will upgrade network and communication infrastructure for premium automobile brands retailer in China- Lei Shing Hong (LSH).

LSH is a well established organisation with several dealerships spread across more than 20 cities throughout China. The company made this decision to upgrade because it had to pay high communication and maintenance costs for each of its shop that operates with its own preferred voice and network platform.

The organisation now aims to create a unified communications network of connected dealership stores that link to headquarters via a common platform. This network will improve collaboration between backend offices and sales outlets.

Datacraft is a wholly owned subsidiary of Dimension Data, a global IT solutions and services provider. The company notes that the three-year project will be divided into several phases and the first phase will involve deploying 300 IP phones at LSH's Beijing headquarters.

This agreement also includes implementation of Digital Media Signage in dealership stores across mainland China. This implementation will improve customer experience and increase revenue streams for LSH.

Virtualised voice network

A virtualised voice network infrastructure design proposed by Datacraft China will connect all shops of LSH and this will significantly reduce communication, support and maintenance costs.

"Our vision is to provide our customers with consistently high quality customer service, regardless of which outlet they go to," said Gerald Tan, business development executive director, Lei Shing Hong Management (Shanghai). "We have chosen Datacraft as our sole IT network and unified communications solution provider on the back of their proven and successful track record."

"We worked very closely with Lei Shing Hong to understand their existing structure and future business plans before proposing a virtualised voice network infrastructure that connects all the shops under one standard platform," said Francis Yip, regional director for North Asia and general manager for China, Datacraft Asia. "Tailored to the major retailer's business model, the solution will reduce ongoing communication costs, improve employee productivity and is highly scalable, to easily integrate future dealerships that may open up in other parts of China."


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