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Cracking the SMB market

Zafar Anjum | July 19, 2010
MIS Asia online editor Zafar Anjum discusses with Eugene Liew, country manager, home and small-medium business, Lenovo Singapore, how Lenovo is trying to crack the small and medium business (SMB) market in Singapore

In the fourth quarter of the financial year 2009 (calendar January to March 2010), worldwide PC shipments increased 59 per cent year-on-year, over twice the rate of market growth (27 per cent). This is a result of our broad, complete and competitive product portfolio which increased overall brand awareness in the market.

Our commitment to innovation is also well-recognised we improved by 16 positions to be placed #30 in BusinessWeeks Most Innovative Companies ranking.

Across our various business units and not just SMB, Lenovo has identified in the mobile internet, digital home entertainment and cloud computing as key areas of focus. These new areas will enable us to capture new opportunities to ensure sustainable growth and improved profitability.


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