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Cracking the SMB market

Zafar Anjum | July 19, 2010
MIS Asia online editor Zafar Anjum discusses with Eugene Liew, country manager, home and small-medium business, Lenovo Singapore, how Lenovo is trying to crack the small and medium business (SMB) market in Singapore

Recently in May, we broadened the SMB line by introducing the new Lenovo B460, which is designed for VSB/SOHO operators. The Intel Core i7 processors as well as discrete NVIDIA graphics options in the machine cater to their multi-media requirements. There are also productivity and security features within the Lenovo Security Suite, such as the integrated fingerprint reader which allows fast and personalised log-in for users. All these thoughtful design features ensure a high value computing experience for small office and home business users.

Lenovo has one of the strongest All-in-One (AIO) line-ups for the SMB market including the ThinkCentre A70z. The ThinkCentre A70z helps to save 70 per cent more space with its desktop combined with a monitor, requires less setup time and also consumes less power than traditional desktops.

We are always focused on building exceptionally engineered PCs that combine the latest technology with design that seeks to deliver high value and an optimal user experience. SMBs generally have less dedicated IT support staff, so it is better over the long run to choose equipment thats been proven reliable.

Our Think brand is especially highly regarded in the market research firm Technology Business Research (TBR) ranked Lenovo as the sole PC vendor to be #1 in terms of quality and reliability in its Corporate IT Buying Behaviour and Customer Satisfaction Studies report for the first quarter of 2010. Lenovo scored distinctions on hardware reliability satisfaction for 15 reporting periods since the first quarter of 2006.

What is Lenovo's growth strategy this year and the next? Has it seen improved sales or a better market response as the economy recovers from last year's financial slowdown?

Lenovos corporate strategy is to Protect and Attack, where we protect our core businesses in China and in global commercial markets; and attack key growth opportunities in emerging markets and in the global transactional space including the consumer and SMB segments.

Striking a good balance between growth and profitability is crucial during adverse market conditions. We have maintained that view and as we emerge from the current global economic downturn, we are in a position to lead and outperform the market.

In order to keep ahead, we strongly believe in innovation and own one of the greatest track records for innovation in the PC and consumer electronics world. We lead by differentiation through innovation and having a leading product portfolio across both business and consumer segments.

Our strategy has borne fruit -- Lenovo has been the fastest-growing among the top five PC manufacturers for two consecutive quarters the third and fourth quarters of the financial year 2009 (calendar October 2009 to March 2010).


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