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Cook's 'big plans' remark reveals nothing about Apple product timing, everything about what fans crave

Gregg Keizer | Jan. 2, 2014
"What else can he say?" asks analyst.

"We're in a business where the most typical headline should be 'Things are much the same as yesterday,'" said Gottheil, even though that's not what people want to see. "But Jobs identified with Ford, not Edison. Remember, he loved the quote [attributed to] Ford: 'If I'd have asked my customers what they wanted, they would have told me 'a faster horse.'"

Today's Apple customers aren't asking for a faster horse, they're asking for a flying horse. And Apple better try to deliver.


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