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Companies tracking CLV outperform others in terms of profitability and growth

Zafirah Salim | Dec. 1, 2015
High performing, strategic CLV companies make the contact centre the focal point of delivering a seamless, omni-channel experience, according to research by Avaya and Frost & Sullivan.

"Customer engagement needs to be a thread woven throughout an organisation, and Customer Lifetime Value reflects how well that's understood and if the right steps are being taken. Having supported businesses all over the world on customer engagement, we see the importance of enabling companies with the tools like Customer Lifetime Value Calculator in quantifying the outcome of their efforts as they go through digital transformation," he added. 


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