Even though Combatant Gentlemen is starting to launch retail locations across the country and has done some pop-ups inside Nordstrom’s, most of its sales are online. Soon, more sales could shift to mobile if this new Combat Gent app takes off.
“We didn’t want to just create a mobile version of the website,” Rahman said. “We wanted to create a personal shopper that changes as you change.”
One feature the Combat Gent app does take from the website is the company’s proprietary “Fit Tech.” This algorithm can help find the right suit size without a measuring tape. It estimates your suite size by taking into account your height, weight, pant size, neck size, and whether you prefer a slim fit or “modern,” a more classic fit. “We didn’t want to just create a mobile version of the website,” Rahman said. “We wanted a personal shopper that changes as you change.”
“With those four measurements we are able to put together within 95 to 99 percent accuracy what your suit size should be,” Rahman said. “I’ve yet to see someone not fit in a [size suggested by Fit Tech].”
Fit Tech is a modern-day take on centuries-old tailoring know-how that could estimate a man’s suit size based on his shoe size. CG assumes a man’s body is proportional, so there are a few exceptions. For example, you might need slight alternations in order to get the right suit size for someone like Michael Phelps.
In order to lure customers to use the app, the company is currently offering free shipping and returns for all in-app purchases. App users are also first to get notifications about special sales and daily deals. In addition, Combat Gent lets you check out using Apple Pay and track your order. An Android version is coming soon, as well as an iPad app with GQ-inspired articles on how to dress well and look the part.
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