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Coca-Cola refrained from promoting Founders startup programme in case of flop

Sam Shead | Nov. 7, 2014
Scheme was announced "very quietly" 18 months ago.

The vast majority of large enterprises now have a strategy when it comes to working with startups but Butler believes there is still more to be done.

"I don't think we've seen the power that large established companies can provide to this community," he said. "I think we're just starting to see that but we're all in on it."

 

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