Citibank on Wednesday unveiled a new free banking app for iPad users with a focus on giving its customers a graphically rich view of their finances.
The app is designed to be more "engaging and dynamic" and goes beyond the static tables seen in other banking apps that mimic smartphone or desktop computer banking apps, said Tracy Weber, head of internet and mobile banking at Citi's North America consumer banking unit, said in a statement.
Users can check their balances, control cash flow, pay bills, transfer funds and find nearby Citibank ATMs and branches. One tool allows users to plan cash payments for bills due with an interactive chart of past and future payments, using the iPad's 9.7-in. touchscreen.
Other tools allow analysis of spending habits and comparing one's own spending with general consumer data. For example, a user could compare her spending on household bills with others in her location and age group.
The app also features the ability to reach customer service directly through a Twitter customer support option.
The app, called Citibank for iPad, is available from the App Store from an iPad or at www.itunes.com/appstore/.
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