Who are your target audience, and why should they consider these factors?
Our target audiences are users that are not desk bound. They need to move around with their computing devices to get their jobs done. Factors like ruggedness and light weight, long battery life, sunlight readable screen and mobile wireless network connectivity are what they can't work without. Currently we have customers from industries like defence, utilities, telcos, natural resources, transportation, law enforcement agencies, automotive, manufacturing, engineering and construction. Others include distribution services of fast-moving consumer goods (FMCG) and field salesforces.
Increasingly, organisations are opting for lightweight mobile devices such as iPad and Android-driven tablets (and now, Ultrabooks). Where are the key differentiation points of Panasonic Toughbook?
We do see a trend with consumer products coming into the enterprise computing space; this has posed a huge challenge to majority of the CIO and IT manager in managing the integrity of their data and spending unproductive hours supporting users to reduce their downtime when they can't get their equipment to work properly. We do see a need for such a device for our customers, which is why we are introducing the Panasonic ToughPad (FZ-A1), a ruggedised tablet to fulfil our customers' requirements for lightweight, ergonomically designed yet rugged in construction, for use in their tough working conditions.
What kind of aftersale support service does Panasonic provide for Toughbook owners?
All Panasonic Toughbook products come with three years of warranty and we have our service centre with well trained support personnel to assist our customers.
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