Capgemini has announced plans to consolidate its existing digital assets, capabilities and intellectual property into a new global service line - entitled Digital Customer Experience (DCX).
The DCX service line, according to Capgemini, will offer companies everything they need to understand and implement digital engagement strategies, platforms and solutions to transform how they do business and interact with end users.
DCX will be supported by a new dedicated centre of excellence in India and Capgemini will be carrying out a global recruitment drive.
"We know that today's end-users expect seamless interactions via multiple channels with faster, almost instantaneous responses. To achieve this, businesses need to be more agile, innovative, social, mobile and above all, completely customer focused," said Simon Short, Head of Digital Customer Experience Global Service Line at Capgemini.
"The ever-changing landscape of business technology solutions has led to a standstill for many when deciding what is best for operations, employees and customers. Our Digital Customer Experience service line will help companies to intelligently consume digital services to deliver a holistic and profitable strategy, while creating a meaningful experience for their customers."
Capgemini said the new service line will include:
A series of digital transformation methodologies developed with Capgemini Consulting, such as All Channel Experience (ACE), which aims to place the customer at the heart of the business and provide a framework for internal alignment across an organization.
The ability to build digital operating models that incorporate solution architecture, cloud services orchestration, digital asset management, mobile platforms, and big data and analytics.
The delivery and aggregation of digital services such as cloud services, mobile platform offers, data storage and analysis, governance and risk compliance, plus ongoing cloud and mobile testing.
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