“There was definitely a huge wave of putting everything in the cloud but now it’s moved towards assessing the recovery options,” StorageCraft director of sales and marketing APAC Marina Brook said.
“Customers now realise they need to have a number of different options available which is where the hybrid solution comes into play.
“Once your data is in the cloud, how safe is it? Is there a need for cloud-to-cloud back-up? The end- user still requires a certain level of education because there’s still confusion in the market.”
While businesses are familiar with cloud and its capabilities, Brook acknowledged that misconceptions and misunderstandings about the technology remain, creating a need for deeper engagement and education at an end-user level.
Because despite the surge in cloud uptake in Australia, security and data recovery concerns continue to be the top inhibitors to adoption.
“Three years ago everyone and everything had to be in the cloud but now businesses have suddenly had a realisation,” Viatek Technology general manager for technical services Iain Elliott added.
“This realisation has been triggered through global and local security breaches, and organisations are starting to ask questions around the security of their data.”
With CEOs and CIOs in sync around the importance of information, executive leaders are starting to grasp the huge potential of digital business, and demanding a better return on information assets and use of analytics as a result.
This approach represents a logical step for businesses, but it’s an approach that places greater significance on the protection of data in the cloud.
“If you move to the cloud what is the impact on your business?” Fortinet systems engineer Cornelius Mare asked. “What about your data? Is it encrypted? From an Australian perspective, security is last on the list and it’s still a reactive approach.”
For Mare, placing workloads in the cloud does not require a security trade- off, more so a need to understand the exact implications on an organisation from a data standpoint.
New IT influencers
As the market enters the second wave of cloud, the influencers within it are also starting to change, with the CIO no longer the standard- bearer of IT.
Instead, as consumer behaviour infiltrates the workplace, coupled with changing user expectations, pockets of new buyers in the enterprise are emerging.
The result is an increase in technology spending funded by non-IT business units, which is expected to reach US$609 billion in 2017, as every budget becomes a technology budget.
“We find that the bigger the customer and the bigger the corporate entity, because it is so easy to run workloads in the cloud, different departments are beginning to stand up their own projects,” Cloudten industries principal infrastructure architect Richard Tomkinson said.
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