Product awareness, product interest, product evaluation, product trial and product adoption — the five stages of cloud acceptance have already been negotiated.
With Australian organisations now on board and now investing, cloud has moved past the hype and into the mainstream, creating new opportunities for partners as a result.
Whether it be public, private or hybrid, implementations will continue to accelerate in 2017 as end-users seek to take advantage of the cloud’s economies of scale to build core applications.
But as cloud becomes default, a default cloud channel strategy still ceases to exist.
“The market is challenged by a lack of cloud strategies,” Exclusive Networks, Juniper business manager Denis Valente observed. “Saying cloud strategy implies that businesses have taken a strategic view of the cloud, when the reality is that most have jumped in as early adopters without having a plan.”
Endorsed by IDC research, 67 per cent of all Australian organisations are embracing cloud, using public or private cloud for more than one or two small applications or workloads yet in echoing Valente’s sentiments, only 13 per cent believe that they have an “optimised” cloud strategy in place.
But after a decade of market hype, it may prove surprising for channel partners that the issue of cloud computing is still perplexing to many CIOs, both globally and locally.
Because while cloud computing is a foundation for digital business, currently, less than one-third of enterprises have a documented cloud strategy.
“The word cloud is the same as the word digital, what does it mean?” Veeam head of systems engineering A/NZ Nathan Steiner asked.
But despite a lack of strategic vision in a cloud context, coupled with added layers of complexity, end-user appetite continues to grow as businesses maximise new ways to innovate both internally and externally.
“Australians are renowned as risk takers and early adopters and we’re definitely one of the most progressive and fastest growing cloud markets globally,” Steiner added. “Three years ago the world was moving towards public cloud at a rapid rate but now the market is transitioning towards hybrid cloud.”
Nationwide, Australian organisations continue to adopt cloud solutions with no bias towards either public or private cloud, indicating that organisations — both large and small — are moving in the direction of a hybrid cloud future.
Currently, there is no consensus around the definition of a hybrid cloud environment — and therefore what is needed to be managed — yet 50 per cent of Australian organisations have already adopted what they consider to be a hybrid cloud strategy.
In addition, IDC research supports the argument that hybrid cloud is the default strategy for the industry, with close to 80 per cent of businesses holding some aspirations for a hybrid cloud environment in Australia.
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