But that raises the question of whether we're headed for a situation where subscribers sign-up and drop various streaming services based on what's playing.
The Journal reported one pay TV executive worrying that standalone streaming services could get waves of new subscribers when a new season of a popular show debuts--Game of Thrones for instance. But then those same subscribers disappear just as quickly once the credits roll on the season finale.
An interesting challenge, then, will be for content producers to give subscribers a reason to keep paying every month. CBS All Access can probably rely on its back catalog and live local broadcasts to keep adding value.
While others like HBO and Showtime will need an attractive mix of original programming and big name movies to keep subscribers coming back for more.
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