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Business booms for African sites dedicated to used goods

Olusegun Abolaji Ogundeji | Aug. 18, 2015
The online market for used items in expanding rapidly is Africa, as new sites pop up in countries around the continent and sales for the online marketplaces take off.

Kwizera noted that the market would be bigger if the used-item platforms also allowed trading in new items, like several U.S. retail sites do, as there are some used items that have been hard to find in months.

Many people in Africa are used to buying second-hand items for various reasons. They go to markets created specifically for used items, with the idea that they are mostly of high quality and sold at lesser prices. Also, Africans have a history and reputation as being savvy traders.

The soaring Internet penetration rate on the continent has been a contributing factor as well, said Regional SEO Head at Kaymu, Ejiro Esiri. "The business opportunities are there for people to grab them. There is a big market that keeps growing and as a business that used to be primarily offline, the online marketplace model provides an opportunity to reach people in different areas," Esiri said.

 

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