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Business analytics, M2M spell opportunity in 2013: IDC

Hamish Barwick | Dec. 6, 2012
Business analytics as a service and consulting on machine to machine (M2M) implementations are just two of the predictions IDC Australia has tipped as sure bets in 2013.

"The reason we are seeing strong premise of this in on-premises computing is because of velocity. Deployment time of these machines into the marketplace is very quick." Machine to machine

IDC is also predicting that machine to machine (M2) will present itself as a growth opportunity for mobile operators

"In 2013 we expect to see a stronger uptake of M2M technology in the marketplace. From an IT perspective, that means a lot of opportunity around a number of different sectors including consulting associated with integrating these technologies with back-end systems," he said.

CFO involvement with IT purchasing

Given CFOs' interest in cutting costs, IDC also says that more than half of ICT purchasing decisions will involve a line of business executive.

"IT executives should expect to be selling more to non-traditional customers and selling beyond the IT department," he said.

"This raises a very important question- can you talk to the CFO and marketing department? "

According to Oostveen, there are only a "handful" of organisations in Australian that can have a conversation across the company from the ICT department to the board.

"Shaking hands with as many different functions in the organisation is going to be critical for business growth in 2013 and beyond."

Corporatisation of the consumer

Rather than thinking about the consumerization of IT, Oostveen suggested that CIOs need to look at the corporatisation of the consumer.

"Consumers still want to be able to bring their own devices into work but at the same time they still want to access apps and data," he said.

"That is something that enterprise IT does very well so how do you mix these together?

He predicts that organisations should expect to see more BYOD and mobility policy implementations in 2013.

Mobile device management

Turning to security, IDC is forecasting that mobile device management (MDM) technology will disappear and IT managers will be forced to reconsider perimeter-based security.

"This is reflection of the move towards mobility and that we have a lot of mobile handsets and media tablets coming into our environments," he said.

"The question needs to be asked how IT executives manage that and view security through a wall that is much more porous than in the past."

Unified communications

Turning to the last prediction, IDC says that unified communications (UC) and collaboration will extend to enterprise social networks.

"This is the combination of two big driving forces in the marketplace, communications and communicating, tying in with social networks," Oostveen said.

"This is going to change the way we reach out and interconnect with one another moving forward."


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