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Business analytics, M2M spell opportunity in 2013: IDC

Hamish Barwick | Dec. 6, 2012
Business analytics as a service and consulting on machine to machine (M2M) implementations are just two of the predictions IDC Australia has tipped as sure bets in 2013.

Business analytics as a service and consulting on machine to machine (M2M) implementations are just two of the predictions IDC Australia has tipped as sure bets in 2013.

Speaking at an IDC Predictions briefing in Sydney this week, IDC Australia head of research Matt Oostveen walked delegates through the analyst firm's top 10 predictions for 2013, starting with business analytics as a service.

"We're starting to see some examples of this in the market where there are service-as-an offering for big data and analytics specifically designed for the SMB community," he said.

"We will start to see some traction towards the second half of 2013 based upon the fact that it is very expensive to be implementing these technologies within an environment."

According to Oostveen, business analytics is expensive to implement because businesses need the underlying infrastructure, software, applications and skill sets. However, service delivery models will give SMBs the option of cutting these capital expenses.

Omni-channel retailing

According to IDC Australia, omni-channel retailing will drive growth in ICT spending from social, local and mobile applications.

"We see this being beneficial for the retail industry on two fronts," he said.

"If you're a bricks and mortar retailer, you are able to deploy these technologies for geolocation ads used in loyalty programs."

For online retailers who want to get the attention of a shopper that is walking around physical presences, he said that these retailers could use a price comparison smartphone app to try and lure people away from the showroom floor and onto the online marketplace.

ICT skills shortage

According to IDC, the skills shortage in Australia is leading to growth in automation and virtualization as part of infrastructure services.

"The reality is that the cost of labour in Australia is very high and this is causing a ripple effect within the IT ecosystem," Oostveen said.

"The skill sets are being drawn out of traditional IT and put into building out cloud systems. Skills are required on a technology and infrastructure front to be able to build cloud services and it requires a generous amount of resources to be able to do that."

On-premises computing

During 2013, on-premises computing will catch a "second wind" with converged systems.

He said that applications and workloads are moving to an off-premise environment due to outsourcing and managed services contracts.

"However, it's fair to say that not everything will move to the cloud and we are going to keep some workloads and apps on-premise," Oostveen said.

According to IDC Australia, two thirds of on-premise computing will be a form of converged system next year. These come in three types: converged infrastructure, platform and certified systems.

 

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