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BT to up investments in AMEA

F.Y. Teng | Nov. 29, 2013
Company will be hiring more than 400 "highly qualified specialists" and beefing up security, cloud, UC and mobility offerings.

Global communications services and solutions company British Telecommunications plc (BT) announced on Thursday (November 28, 2013) what it referred to as "a new phase of investments" in Asia Pacific, Turkey, the Middle East and Africa. BT now approaches and runs its operations in those geographies under a single integrated market unit and refers to them collectively as AMEA.

In a statement issued to the press on Thursday, the company indicated that these investments will cover the hiring of more people in AMEA, the rollout of "more competitive capabilities" and the delivery of a "differentiated service experience".

Specific "developments" stemming from these investments itemised by BT in its media statement include:

  • the employment of more than 400 "new people focused on regional business growth across all key markets, including Australia, China, Hong Kong, India, Japan, Indonesia, Malaysia, Singapore, South Africa, the United Arab Emirates and Turkey," some of which will be "industry specialists focused on sectors such as logistics, healthcare, consumer packaged goods and financial services, and professional services experts, based in eleven countries";
  • "stronger portfolio capabilities in the fields of security, cloud, unified communications, mobility and contact centres";
  • "field services delivered directly by BT engineers in India, Singapore, Hong Kong, China, Japan, Turkey, Indonesia and South Africa";
  • "five new IP and Ethernet Points of Presence starting with India and Turkey, four Network-to-Network Interfaces with the first in Indonesia, and an enhanced satellite capacity to support remote coverage and disaster recovery";
  • and, "a new strategic service assurance centre in Malaysia, providing 24x7 incident management capabilities for complex contracts."


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