In a formal ceremony presided by CEO Mike Klayko, Brocade opened its Asia Pacific Regional Briefing Center (RBC) in Singapore on Wednesday (February 28, 2012). The new RBC will see to the facilitation of briefings and seminars for Brocade sales teams, business partners and customers on the networking infrastructure vendor’s latest offerings and product roadmaps, as well as to the provision of solution demonstrations across enterprise data centre and campus LAN environments.
According to Brocade executives, the RBC in APAC is the newest addition to a global network of briefing centres that the company runs support customer visits in important markets. At the centre of this network is a facility at corporate headquarters in San Jose, CA, US, which hosts thousands of customers a year, they said in a statement.
The RBC in APAC is also “a strategic initiative for Brocade as it is directly correlated to the opportunities available in the region,” they said, citing Forrester Research numbers. “The APAC market for information technologies purchased by government and and business was more than US$460 billion in 2011, making it the third largest regional market after the US and Western and Central Europe. Further, Forrester expects total IT investments to exceed US$500 billion in 2012, growing nearly 10 percent.”
Referring to his company’s investments in the region to date, Klayko said that they were “aimed at achieving [the] goal of constantly enhancing our ability to serve the needs of our customers worldwide.”
“While we are justifiably proud of our world-class executive briefing centre facility at our corporate headquarters, these regional briefing centres make it easier for our Asia Pacific customers to do business with us by enabling them to access Brocade resources, explore solution options, and interact with our staff in their home region,” he added.
Brocade serves customers across multiple sectors across Asia Pacific, and has significant presence–sales and R&D–in Australia, Greater China, India, Japan, Korea, New Zealand, Singapore and Thailand. In addition, the company’s core SAN switching solutions customer base is dominant–making up about 80 percent of market share–in the region.
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