BroadSoft CEO: Here's why communications is moving to the cloud
Matt Rosoff, CITEworld |
April 19, 2013
You might not know BroadSoft if you're not in the telecommunications space. But if you use a hosted unified communications service from a provider like Verizon, Swisscom, or any of about 500 other telcos around the world, you may be a BroadSoft customer without realizing it.
Q: You have one sentence here in the elevator with a CIO, and you say 'you should care about BroadSoft because...'
A: We're powering the unified communications and the solutions service that's coming to you from your service provider.