Location data and advertising technology company, BlisMedia, has opened operations in Hong Kong as part of its international expansion plans.
According to a media statement, the new Hong Kong office will be managed by managing director Richard Andrew, who will oversee Blis' Greater China operations.
He will spearhead regional business development by introducing Blis' location data advertising technology and products to Hong Kong-based media agencies servicing brands in the region. He will also report to Harry Dewhirst, President of BlisMedia, who oversees the company's global expansion strategy.
"Hong Kong is a strategic choice for Blis' international expansion roadmap, and our market entry is bolstered by the addition of Richard, one of the top media experts in the region," said Harry Dewhirst, President of BlisMedia. "Establishing operations in Hong Kong, the region's major media and commercial hub, ensures we are well positioned to engage top media agencies to strategize, execute and provide in-depth consultation for on-ground campaigns."
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