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Avaya CEO talks competition, debt, innovation

Tim Greene | April 1, 2013
Avaya is pushing a new range of unified communications products, but is finding that managed services are becoming more popular among its customers who would rather turn over complex UC transitions to someone else for a predictable monthly fee, says the company's CEO Kevin Kennedy.

What products do your top customers want that you don't have yet?

We spent the majority of our most recent executive advisory council meeting bringing people up to speed with what we do have. The second is people are clamoring for use cases so I tried to walk through a number of use cases. I gave the example of you could have a virtualized UC deployment but if you add shortest-path bridging you don't have to have a planned outage. You can move the application that keeps the calls up and running while you change that hardware. Use cases that help people understand how to deploy and benefit from the technologies that are already in place is probably the No.1 request.

So it's not a technology thing, it's an explain-the-benefits thing.

That's correct.


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