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Avaya boosts support for China market with new legal entity

Zafirah Salim | Oct. 26, 2015
The move is aimed at enhancing localisation in the market to provide better support for its Greater China customers and partners.

Business communications provider, Avaya, has established a new legal entity to drive its operations in China.

According to a media statement, the move is aimed at enhancing localisation in the market to provide better support for its Greater China customers and partners.

The new streamlined operation will make it easier for customers and partners to work with Avaya, strengthening its ability to develop solutions and services to meet local customer needs and cultural communications habits. With domestically manufactured products and the reduction of logistics barriers, the new streamed operation will make it easier and faster to bring Avaya solutions to customers.  

Avaya (Shanghai) Enterprises Management Co. Ltd, which began operations on October 1, 2015, will function as the hub for Avaya's Greater China operation. The entity consolidates a number of functions including sales, marketing, services, order processing and manufacturing. 

Avaya has since established nine offices in Greater China, including a global services centre in Dalian, and a global manufacturing and logistics centre in Zhongshan that oversees production and logistics. Meanwhile, the Avaya R&D center in Beijing focuses on video conferencing technologies and the provision of development of solutions and applications for local customer needs.

"With this move, Avaya is becoming more 'engaged' with Greater China. This new legal entity is a milestone in Avaya's localisation efforts and a demonstration of our commitment to customers and partners in this strategic market. It will also facilitate our future growth initiatives in China market, in which we will continue to invest," said Nidal Abou-Ltaif, President for Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC), Avaya Inc.

"In a sense, we are evolving from 'Avaya China' to 'China Avaya' with this new legal entity. Our customers will not only find it easier to do business with Avaya, they can also expect more localised solutions from us which will integrate our vision as global leader of business and customer engagement solutions, as well as our keen understanding of local market needs," added Chen Wei, Managing Director, Greater China, Avaya Inc.

 

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