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Aussie smartphone market “holds its breath” as Apple loses ground

James Henderson | Aug. 22, 2016
The Australian mobile phone slide continued during the second quarter of 2016.

"A major surprise came from OPPO who experienced triple digit growth and could move onto challenging the likes of HTC, Huawei, LG and Microsoft in the near future."

For Javed, the recent slowdown may simply be the calm before the storm, as major launches from Apple, Samsung and the new Google Nexus device are pending in the coming quarter.

"These product launches are likely to return the market to positive growth YoY and shipments are expected to break the two million barrier," he added.

"Vendors following the big two will need to continue to innovate and provide attractive value propositions to gain market share."

Source: ARN


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