Interestingly, Tumblr's rating diverged from Yahoo's perfect score, because the social network doesn't follow its parent company's example of revealing its data retention policies and disclosing requests from governments to remove content. The company did not respond to an inquiry about whether it plans to change its policies.
Overall, the EFF said it was "pleased to see major tech companies competing on privacy and user rights." The advocacy group says it believes the adoption of policies it calls for in the scorecard is part of a broader shift by tech firms toward pushing back against government data requests.
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