Consumers stand to save under the new plans. A two-smartphone household that previously had a 300MB plan and paid $70 a month could move to the 1GB tier under the new pricing structure and pay the same, because of the lower per-line fee. A higher-tier family at the 15GB level and four phones would be paying $160 a month today, and would pay $170 for 16GB or $160 for 10GB in the new pricing structure. AT&T has retained its previous rollover option of just one month, while T-Mobile’s spans the previous 12 months.
The combination of rollover data, throttling, and vastly less expensive bundles of 10GB could lead customers to shift lower. The same four-phone household paying $160 today could drop to a 6GB plan for $140 and pay an extra $20 just during months when their bandwidth needs are higher.
Sign up for CIO Asia eNewsletters.