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Asian broadcast TV gathering to focus on hybrid, 3D TV

Veronica C. Silva | May 25, 2011
Technological convergence spells challenges and opportunities to industry players and partners.

As industries cross over to deliver what the consumers want, leaders and players in the television industry are set to gather in Singapore again this year to discuss how technologies are affecting the industry.

BroadcastAsia2011 event organiser, Singapore Exhibition Services (SES), said hybrid and 3D TV will be the focus of this year's annual gathering at Suntec on 21-24 June.

Hybrid TV, which marries broadcast technology with the Internet, is expected to bring to one billion Web-based TV in operation, according to a market study by In-Stat.  Meanwhile, worldwide shipments of pay-TV hybrid set-top boxes are forecast to grow to nearly 87 million units by 2015, according to IMS Research.

US-based Sezmi Corporation, one of the industry players, said in a press statement that Asia is in a position to be an important player in the new TV game with the existing infrastructure in the region.

"Hybrid TV enables providers to offer a flexible, complete, multi-screen entertainment experience that is not tied to a rigid, fixed line infrastructure," said Sunil Frida, general manager, International Services, Sezmi Corporation. "This ability to deliver content seamlessly across multiple networks will appeal to a wide range of consumer interests, and will place Asia in a better position to leverage existing infrastructure and adapt to changing market needs."

Broadband infrastructure

Frida added that countries with a strong wireless broadband infrastructure are in a position to take advantage of the convergence of TV entertainment.  

On the other hand, 3D TV, which is said to be the next big revenue generator in the broadcast industry, will be another focus area during the four-day conference.

The consumer electronics industry is seen as the driving force behind the delivery of 3D TV and service providers, such as Deutsche Telekom, can help companies understand how such technology can bring in revenues.

Both technological developments are changing the way industry players participate in order to live up to consumer expectations to generate revenues, conference and exhibit organisers said.

IT companies, such as IBM and Microsoft, are expected to share customer experiences with broadcast, content and service providers.

 

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