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Asia Pacific travel managers promote mobile app

Anuradha Shukla | Feb. 2, 2015
Put more emphasis on data and mobile technology to direct their travel programs in 2015.

59 percent of travel managers in Asia Pacific will promote mobile app in 2015 to increase traveler efficiency on the go, according to a new CWT report.

62 percent of these managers will leverage travel data to build predictive analyses and benchmarks, and 64 percent will deploy fare tracking and rebooking solution.

The global report by Carlson Wagonlit Travel (CWT) shows that in 2015 travel managers will prioritise data and mobile technology to direct their travel programs, while focusing on cost-saving and traveler engagement.

60 percent of EMEA respondents said they will prioritise promoting mobile app to increase traveler efficiency on the go for the next 12 months.

59 percent said they will deploy fare tracking and rebooking solution and 58 percent will leverage travel data to build predictive analyses and benchmarks.

Expense management system
71 percent of travel managers in Latin America will focus on streamlining expense management system in 2015.

81 percent will deploy fare tracking and rebooking solution and 67 percent will promote mobile app to increase traveler efficiency on the go.

67 percent of the respondents in North America will leverage travel data to build predictive analyses and benchmarks.

59 percent will deploy fare tracking and rebooking solution and 58 percent will promote mobile app to increase traveler efficiency on the go.

"Travel managers are looking to translate data into insights and promote mobile technology to improve traveler experience," said David Moran, CWT's executive vice president with responsibility for global marketing & enterprise strategy. "Ultimately it's about refining travel programs, and we're working with clients to develop the best tools and benchmarking they need to make the most of their travel programs in 2015 and beyond."

 

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