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Asia Pacific PC market declines

Anuradha Shukla | Oct. 19, 2012
Records 5% year-on-year decline in the third quarter of 2012, according to IDC.

The Asia Pacific (excluding Japan) PC market declined five percent year-on-year in the third quarter of 2012.

The number of PC units reached 31.4 million even though it grew four percent sequentially during the same period.

This figure is lower than IDC's initial forecasts and is attributed to ongoing sluggishness in economies across the region.

A slow economy has made an impact on the buying behaviour of consumers and the market is further hit by the fact that distribution channels have decided to clear out old inventory before loading their shelves with fresh stocks for the upcoming Windows 8-based PCs.

"With 2012 having been quiet so far, October 26 will carry a lot of expectations, not just for Microsoft but for all PC vendors who are anxious to see the new OS deliver on its promise of fuelling another momentum in the PC market," said Handoko Andi, senior market analyst for Client Devices at IDC.

China sustains its Q3 seasonality

The third quarter of 2012 was not quiet for all countries in the Asia Pacific region as China successfully managed to sustain its Q3 seasonality for this period, notes IDC.

At 25.3 percent market share for the third quarter of 2012, the leader of the pack in China was Lenovo that won due to aggressive price cuts and promotions and also introduced several new models in the country.

Aggressive pricing strategy also enabled HP (9.3 percent market share) to have a good performance in this quarter. ASUS (8.1 percent) and Dell (9.2 percent) also managed to rebound in China after a few quiet quarters.

"Channels have been anticipating the arrival of Windows 8, which will help shipments in Q4 2012.  However, 2013 will continue to be a challenge for PC industry vendors as they still need to jockey for consumer mindshare in a rapidly expanding variety of device choices," added Andi.


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