“Samsung’s smartphones have featured curved-edge displays for a couple of years, and while undoubtedly being beautiful devices, their failure to demonstrate a need for the curved edge display has meant that the feature is “nice to have” but not worthy of an industry-wide revolution,” he explained.
“Luckily, integrating new technologies and features into the user experience is Apple’s forte.”
In September 2016, Apple will launch the iPhone 7, and Apple’s typical two-year cycle suggest this year’s version will feature a redesign.
However, supply chain rumours do not back up this expectation and instead point to a major iPhone redesign in 2017.
“If so, the iPhone 7 and Apple could be in for a rocky 12 months,” Gleeson predicted.
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